Why Representation Matters in Media

Val Thomas-Matson

Look, Listen + Learn TV

Val Thomas-Matson

Founder + Executive Producer.  Val is a community organizer/activist with deep experience in media.  In addition to early work at KING TV, she created, produced, and hosted the daily community affairs talk show Communities in Action for King County Government TV for three years.  She has also worked extensively with the multi-award-winning production company North by Northwest, serving as co-host on Washington Grown, and managing video production elements for educational, nonprofit and government video campaigns.  Hattie McDaniel and Fred Rogers serve as primary sources of inspiration.

Why Representation Matters in Media

Join Val Thomas-Matson in a discussion about representation in media, with a particular focus on children’s media and entertainment.

Watching LL+L TV shifts the values that children and families receive in media. LL+L TV features the brilliance of Black, Indigenous, and children of color delighting in the joy of learning. Viewers see themselves positively reflected. This reflection builds confidence and pride – essential elements for learning.

With this in mind, they serve:

  • BIPOC children (Black, Indigenous and people of color) in King County ages 3-8.

  • Parents and caregivers looking to enrich their children’s school readiness.